MESSAGE
These
Christian programs give holistic answers to relevant development issues such as:
AIDS
prevention, interpersonal relationships, marriage, family, education, conflict
prevention, conflict management, reconciliation, environment, agriculture,
health care, hygiene, malnutrition,
dehydration, malaria and ethical items.
Different
forms of communication are used such
as: panel discussions, interviews, music, educational items, practical
information and short news items.
These programs relate to African culture in form and content to a
maximum degree. The programs have been developed in such a way
that they will reach the different
ethnic groups in French speaking Africa.
TARGET
GROUP
Through our TV-programs we can reach a great percentage of
the population, directly and indirectly.
Indirectly, because the most effective way of communication and
awareness
raising aimed at the less educated in the villages is through communication to
the family members in town.
Anthropology studies have shown, the middle-class people in the city
have a great influence on the attitudes and world view of their families in
rural areas. Therefore the
training and information presented
to the urban population finds a great response in rural society.
This target group has a great influence on the subjects and the contents
of the
programs.
The producers take the reactions and questions of the viewers into consideration as they determine the topics.